The Recruiter of choice for executive jobs within the FMCG, Retail and Medical Sectors
call us on 0845 2000 741

What Does 2020 Have In Store for the Food and Drink Industry?

03 December 2019

2019 has seen the rise of the meatless burger, the rising popularity of oat milk, and the takeover of the bottomless brunch. Cannabis cuisine (CBD) has increasingly become the norm whilst alco-free alcoholic drinks have begun to take over the supermarket shelves. This year has been FULL of surprises when it comes to the food and drink industry, with weird and wacky trends becoming ever so popular. And with 2019 coming to an end, we’ve selected some food and drink trends that we think will make it BIG in 2020.

1. The Steak Apple

With meatless meat becoming a key feature for consumers in 2019, partly in response to a rise in vegetarianism and veganism, who knows what wild and wonderful trends will emerge in 2020. We’ve got our money on the release of an apple that tastes like steak. What more could you want? The health benefits of an apple with the satisfyingly good taste of steak.

2. The Katsu Sando

Forget the time old favourite, the crisp sandwich, next year we’re expecting something even better. Following the popularity of the Katsu Curry, we think that the next big sandwich trend will be the Katsu Curry sandwich. Just picture it… chicken katsu curry between two slices of bread… how exciting!

3. Camel Milk

Milk alternatives have become incredibly popular over the past year. Following the rise of veganism, milk producers have been on a mission to provide alternatives to the basic, strange tasting soya milk. This year has seen the introduction of a HUGE array of milk alternatives; oat milk,coconut milk, almond milk, hemp milk, pea protein milk AND cashew milk. But we think we’ve predicted a trend that has been a long time coming! Despite the popularity of milk alternatives, we think it’s time for the comeback of animal milk with the introduction of camel milk. Rich in nutrients that are important for overall health, camel milk is lower in calories than cow’s milk. You heard it here first.

4. Veggie Ice-cream

We think that vegetable flavoured ice-cream is going to make it BIG in 2020. Why wouldn’t you want broccoli ice-cream to get those nutrients up?   A healthier alternative to the typical mint choc chip ice-cream, watch out for sweetcorn flavoured ice-cream in ice-cream vendors across the UK because we think it’s time for it’s breakthrough.

5. Flower Crisps

We’ve had veggie crisps, fish and chip shaped crisps but now we think it’s time for the launch of flower crisps. Just like the typical potato crisp but made from edible flowers. All the taste of a packet of Walkers ready salted, but a lot more pleasing to the eye. These will make a perfect addition to your Christmas nibbles next year!

Are you an NPD candidate ready to take on your next challenge in the new year and ready to make some BIG waves in the food industry? If so, our NPD consultant Emily would love to discuss your situation.Drop her an email at .And if you’re a food business with some BIG plans for 2020 and you’re looking for a NPD expert to help make your dream a reality, drop Emily a line tod iscuss your recruitment needs!  

Back to News