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If Donald Trump ran a recruitment business...

15 August 2016


Over 13 million people would be willing to put this man in charge of the world’s largest and most strategically significant economies, but what if he ran a recruitment business? Would his focus on fame and money ensure he’d build a thriving business or would his values and attitude create a company that simply couldn't fit in with today’s society?

To answer this question, we’ve picked three New Chapter values that we consider essential in the world of recruitment. Let’s take a look at whether Donald Trump possesses these values and what would happen if he ran a recruitment business.


1. People 

It’s all about people! A company is only as good as the people it employs. That’s why we’re dedicated to finding the best talent for our clients, the best careers for our candidates and to giving our people the opportunity to reach their full potential.

When it comes to people, it's not just your employees that must be valued, it’s all of your stakeholders.

Lets face it, Trump isn't known for his overwhelming consideration and care for people. So, unless you’re one of his supporters who believes in making 'America Great Again', don’t expect to be treated fairly. From what his previous employees have said about him, it’s evident that he’s neither a good boss nor an inspiring leader. He’s known to demonstrate disrespect towards his employees and shows no empathy… it’s all about the Trump world!

His employees have often reported that during conversations he’s known to break off intermittently, he is obsessed with minute detail and is prone to micromanagement (The Guardian). Hundreds of current and former Trump Organisation employees have accused the company of being less than fair and more than tough. In one case, the Trump Organisation paid $475,000 to settle a claim with nearly 300 Los Angeles golf club employees in a class-action suit alleging unpaid wages and age discrimination, among other offences (IB Times). In 2012, salaried employees at two casinos owned by Trump Entertainment Resorts Inc. were told to take one week of unpaid furlough and hourly workers were not allowed to use their vacation time to compensate for lost time during Atlantic City’s five-day hurricane shutdown (Press of Atlantic City).

All of this suggests that dealing with ‘The Donald’ is likely to be a less than positive experience. Does this sound like a man you’d want to work for?

2. Integrity

Everything we do is guided by a strong set of moral and ethical principles that ensure fairness and respect for all. By operating to the highest professional standards we build trust with our clients, candidates, suppliers and employees.

Business ethics are important, not only in gaining trust from people, but to be recognised as a respected business within your industry. Does Trump seem ethical to you? Perhaps the evidence suggests otherwise…

Donald’s opinions towards Mexicans and Muslims are outrageous. Some statements made by Trump include; Mexico are “sending people that have lots of problems, and they’re bringing those problems to us. They’re bringing drugs. They’re bringing crime. They’re rapists” and calling for a “total and complete shutdown of Muslims entering the US” if he’s elected. But, considering that only 8% of statements made by Don are true, can he really be trusted? (Politifact) - No.

He’s also been quoted making numerous sexist comments which prove his hatred towards women, for example when he referred to a woman as being “disgusting” for breastfeeding. During a Miss Universe pageant he once said to a journalist “we could say politically correct that look doesn’t matter, but the look obviously matters… like you wouldn’t have your job if you weren’t beautiful” and he’s also said that if Ivanka wasn't his daughter, perhaps he’d be dating her (The Guardian).

This means Trumps will automatically rule out candidates, clients and employees because of their skin colour, religion, and gender without considering the opportunities and potential for success. Or maybe he’ll recruit you only because of your looks and your involvement in the business thereafter won’t matter. We all deserve to be respected not based on our looks but, the strength of our character. Would you want to work with someone who doesn't believe in treating everyone fairly?


3. Success

What we do, we do well. We have a winning culture, set high standards and go the extra mile to deliver results. We have a clear line of sight to our objectives and how we will get there. We succeed as a team and celebrate together when we do.

Is Don’s version of success (i.e. making money), no matter what the cost to others enough in today’s business community? Any successful business owner needs to be intelligent, a good communicator, have strong commercial awareness and must look after their employees. But does Trump have these qualities?

Trump doesn't focus his efforts on the success of his business and has no real passion for the business world, his main focus is fame and money. New data from Foursquare shows that his current campaign is negatively affecting his business, specifically Trump-branded casinos, hotels, and golf courses (Business Insider).

His radical comments have led to loss of business and have destroyed business relationships. The statement he made about Mexicans led to Univision, the largest Spanish-language television broadcaster in the United States, to not air the 2015 Miss USA Pageant. NBC also cut ties and canceled plans to air both the Miss USA Pageant and the Miss Universe Pageant as well as Trump’s reality show, “The Celebrity Apprentice” (Fortune).

Trump measures his success on how popular he can make himself. He likes to brag about his net worth, his negotiating skills and his overseas contacts (Huffington Post), but when it comes down to actually running a recruitment business, it's not all about money.

And really, how successful is a man; whilst he may be worth £4.5 billion, he’s also been responsible for multiple businesses failing. Could this be due to his extreme views and lack of business acumen? An exclusive USA TODAY analysis of legal filings across the United States finds that Trump and his businesses have been involved in at least 3,500 legal actions in federal and state courts during the past three decades, including bankruptcy and scamming people. Who’s to know his recruitment business wouldn't result in the same way?


So, knowing all of this, why has he got so many followers?

His followers would believe and have you believe that he’s a powerful strong businessman, not afraid to speak his mind. They’re convinced of his power and feel he can bring change to retain what they believe is the true American culture. However, given what we’ve discussed above is this someone who’s really competent enough to be leader of the free world?

At New Chapter we believe a business is built around a set of core values that represent the business and the people that work there. Values contribute towards creating brand identity and building the culture of a business. These values also help others understand how you deal with both your customers and clients. Whether you’re looking to recruit new talent, need help finding your next role or if you’re a recruiter looking for people to join your team; values assist in selecting who you want do business with or the type of business you want to work for.

As a recruitment consultancy, we live and breathe our values and they are the foundation of how we work. However, what if a recruitment business didn't have any values or didn't believe in the values similar to those we have at New Chapter? The values we have at New Chapter are simple, but may not be simple for someone like Trump.

We’re pretty sure that if we held the same values as Trump we’d go out of business in a month, what do you think?


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